In the past, corporate and business video was considered an expensive part of a company’s marketing strategy. No longer. No matter if you are a small business owner or part of a large corporation, video is an integral part any effective marketing plan.
Current misconceptions regarding videos are still from the past. Some examples are:
Videos are too expensive
It is difficult to make
It is difficult to do the right thing
This may not be of much value.
This article will address these myths. This article will help you understand the real benefits of video marketing, and why it is important for your business.
Video is the preferred method for consumers to obtain content
Corporate video production Birmingham is an easy and simple way to convey information in a personal, high-impact manner. This format has been embraced by consumers. Video information is much more easily absorbed than text. This information is also more stickier than text. This means that consumers are more likely to remember it than page copy.
Videos are highly ranked on YouTube
YouTube is, to many people’s surprise and by a large margin, the second most popular search engine in the entire world. Youtube is gaining popularity because more people are using video every day. While people tend to use Google to find facts, they also use YouTube to search YouTube for instructional and how-to videos.
Search Engines Offer Video Reward
Videos are, as mentioned above, primarily educational. Video is extremely valuable for consumers because of this. Search engines strive to deliver the most relevant results for their users’ search queries. Video often offers that value. Video is often displayed alongside your standard SERP (Search Engine Results Page) results when you search Google, Yahoo, or Bing.
A website with embedded video is statistically 53 times more likely than a website to appear on the first page on Google. This is due to the fact that video embedding on websites increases the average time spent on them.
Google considers this an investment by your visitor. If you offer something valuable, you will be rewarded with high rankings.
Social Media Loves Video
Video is a great way of conveying valuable information quickly and in a way that is easy to understand.
This means it can be shared on social media. After watching brand social media videos, 64% of consumers purchase. Also, social video generates 12x more shares than text or images combined.
This type of sharing can lead to huge exposure for a specific audience. Mobile video is the most important thing. It can be difficult to read articles or web content on your smartphone or mobile device.
It is much easier to watch video than it is to read content on a mobile phone. This is an important aspect to remember, as 75% of internet traffic occurs on mobile devices. Mobile devices are best for short, compelling videos that have educational or entertainment elements.
Video Can Be Recycled
Video content has many great features. You can cut up the final video into smaller videos that you can send to your social media channels.
You can also re-edit video content to send a completely different message than the one you originally sent.
Video ROI is off the charts
Let’s get to the point. While we know that adding video to your marketing strategy will require an investment, over half of business owners who use video say it has the highest return on investment.
Video is very professional. It improves the company’s credibility. It is highly shareable and influential. It is able to attract the largest audience possible, build trust and generate leads or sales.
