Did you realize that companies with blogs earn an average of 67 percent more monthly leads as compared to those without blogs?
What about the fact that 55% of marketers list blogging as their top priority?
You get the point. Blogging is no longer an afterthought. It should be at or near the forefront of every marketing plan particularly for those working involved in the automotive industry, which is competitive.
But it’s likely not enough to convince you. You’re searching for more specific facts about why blogging for automakers is so important.
In this article, we’ll discuss five good reasons to start creating, managing, and promoting a motoring blog. Let’s look closer!
1. Make Your Brand an Industry Leader
If you’re a auto parts manufacturer or retailer, you know something that is true: there’s no shortage of competitors. That’s why you’re constantly looking for a option to rise to the top.
When your brand is known as a leader in the industry and your customers are able to find you. In addition, people trust that you will guide them.
The blogging process allows you to earn confidence from your readers. You do this by sharing the advice and suggestions, sharing your opinion on the business as well as interviewing influencers within your space, and answering questions (and that’s just the start).
With a blog about cars you are in control of every detail of what you post. From the topic to angles to lengths, you’re totally in control. This lets you position your company’s image in the way you want it to be perceived by your target audience. And it’s something that car people love.
If positioning your brand (or yourself) as an industry leader is one of your main goals, concentrate on producing content that falls in one of the following six categories:
Educational content
Identification of trends
Research reports
Interviews
Op-eds
Inspirational content
There will be disagreements with each piece of content you create. All you can do is remain true to your brand’s values, share exact information, and let your viewers be the judge of what they like and don’t enjoy.
It’s not easy to position yourself as a leader in the automotive industry However, maintaining a well-maintained blog is a good way to start.
2. Additional Search Engine Traffic on Your Car Blog
There are so many ways for bringing traffic to your website, it’s simple to overlook search engine traffic. This is especially true when you’ve failed at Search Engine Optimization (SEO) previously.
One of the most significant advantages of blogging is its capability to produce content that drives search engine traffic. If this happens, you’re able to get targeted traffic for no cost. You no longer have to pay for ads either Google and Facebook.
With 68 percent percent of internet searches beginning with a engine like Google it is impossible to miss this chance. It’s too wonderful to pass by.
Blogging allows you to develop content that is designed both for both users and search engines. It allows you to target keywords relevant to your business, products and services, all in the hope of generating relevant organic traffic.
For instance, here are some keywords that you could be pursuing as an automobile parts manufacturer or retailer:
Auto parts manufacturer
Car Parts Manufacturer
Auto Parts Retailer
Car Parts Retailer
Parts for autos that are used in the second-hand market
Repairs to autos
Car repair
Auto parts
Car parts
Auto industry news
Automotive news
New auto auto parts for cars
Imagine that you’re blogging for an aftermarket retailer of auto parts. What amount of traffic can be dragged to your site by being ranked on the first page (preferably number one) of Google with “auto components” or similar keywords?
As per Ahrefs, the term “auto parts” receives around 334,000 searches each month.
If you don’t get to the top spot – perhaps just the first page – you’ll be able to receive traffic.
It’s true: There’s nothing easy about achieving the first page of Google for the most competitive keywords. But, with the help of a high-quality blog is in a better position to reach this goal.
3. A Space to Share Auto News
Where can you turn when you’ve got auto industry news to share? Do you release a press release? Do you send out your mailing list? Do you rely heavily on the internet?
While there are many ways to get your automotive news out there blogs are one of the most effective. Here’s why:
Complete control: You can have the flexibility and space you need. This is unlike the creation of a press release, as an instance, where you must to adhere to the limitations of the distribution service. Similar to this, you could collaborate with other bloggers in (or outside of) your company to assist in creating content.
You’re aware of your readers Based on your previous results, you have a general notion of the number of people who check your blog every day. In addition, when you look into the statistics, you’ll be able to better understand who’s reading the blog, and also what information they’re searching for. This lets you design your news accordingly. Maybe you find that your readers are most fascinated by classic cars, car issues or anything else that has something to do to aftermarket Kia parts. This data is extremely valuable when it comes to blogging.
Possibility to talk about any kind of news. Maybe your company launched a new service or product. Maybe they’ve hired an additional Chief Executive Officer or CMO. Maybe you’d like to make a comment on the most recent news article that’s been circulating. Again, with full control, you can address any auto-generated news you’d like to. And when doing so there are no restrictions.
Automobile companies, like those focused on manufacturing and parts, have a constant need for information to share with their followers. It’s best to distribute your news through as many channels as you can while placing special importance on your blogging efforts.
4. Personalized Audience Engagement
It’s one aspect to communicate content with your followers. It’s a different matter for them to be engaged. This is where personalized engagement is essential.
Here’s a telling excerpt from Salesforce:
A majority of customers (73 percent) now expect companies to be aware of their needs and expectations. Personalization — which has been recognized from marketers that it has a significant impact across the customer journey — is a given. Customers expect a customized experience, from their first encounter with there is a business all the way through to deciding to buy from them. As an example, it could be from seeing your advertising on the side of an unmarked bus to clicking ‘buy’ on your eCommerce website. They’ll also be looking for these customized experiences, paired with concierge-like service from customer service.
This is a reference to being in complete control of your auto blog. You don’t have to ask anyone for permission. You are free to publish whatever you desire, when you’d like and with the intention to connect with the readers on a personal level.
Once you’ve identified your intended audience, you will be able to make content that is unique and engaging.
Consider an example of an auto parts aftermarket retailer that is trying to get in touch with private car enthusiasts who are interested in electric cars.
What kind of blog posts could you create that will get their attention?
Here are some ideas for titles:
The Most Re-Prized Aftermarket Parts for electric Vehicles
Which electric Cars are Most Expensive to Fix?
Electric Car Reviews: Which Models are the most reliable?
DIY Replacement Parts for Electric Volkswagen SUV Models
Which Concept Cars Are You Most In Love With?
Supercars are also available. Sports Cars Are Expensive to Repair: Are You OK with That?
These titles are personalized with the idea of reaching people who own electric vehicles. You could drill down even more, if your time and resources permit, with titles such as:
Which Electric Cars Sell Best in California?
The Cost Average of Electric Car Parts in the United States
BMW, Ford, or Toyota Which Parts are Most Expensive in NYC?
What Green Car Do You See the most often in Miami?
Road Trips Make Sure You Check These Parts First
It’s the Best Electric Car Repair Shop located in Chicago
We’ll close with this figure The majority of visitors get frustrated when the content on their website is not personalized. This alone should be the driving force behind your blogging strategy.
5. New Content as well as Car Talk to share
There’s more to the blog post beyond what you see on the surface.
In its own right an article on your blog can attract search traffic, engage your readers and hopefully keep readers for long enough to make contact (or even buy).
Since you put lots of effort into creating high-quality content, you shouldn’t just stop there. Here’s what this means:
You can share your blog’s autoblog posts to social media sites: For example, if you have a large Facebook and Instagram following, use it to increase the reach of your blog posts to the people who follow you. Not only will this enable you to reach people who are already familiar with your brand, but it could draw in a new audience.
Make sure to share it with your list of email marketing contacts It’s not a good idea to publish every blog post by emails, but sharing the post every now and again when you have useful information at your disposal is smart. You hope that a good percent of people will either reply or visit your website however, even if they don’t you can still be sure that they’ll read the content. Brands like Automoblog, Car and Driver, along with Humble Mechanic do this well.
Transform it into other types of content: For instance, pull out the most popular parts of the content to share with your friends on Facebook or Twitter. Create a couple of podcasts from the content. Take a handful of blog posts and transform them into a research document or slide deck. This will allow you to communicate the latest news and other articles in various ways.
If you take a look at the blog post that has been written, you’ll notice more than just what’s on the page. You should see an opportunity to distribute the content to your readers while creating different forms of marketing collateral.
You Own Your Automotive Industry Blog
There’s one last point you must be aware of about starting an auto blog that it’s yours and nobody person can take it away from you.
If you are sharing all your posts on social media you can take it off your account at any time. The platform might shut down altogether. Perhaps they decide to deactivate or block your account.
It’s not the similar risk when you create your own automobile industry-related blog. You produce high-quality content about the subjects of your choice, knowing full and well that it will be available on your website until you decide to change it.
Final Thoughts on Winning Big with an Auto Blog
Do you realize the reason why blogging for industries like automotive is critical to your business’s success?
Although the five points above provide enough reason to keep a blog for your car, don’t quit there. The more content you produce and publish, the more benefits you’ll discover.
Soon enough you’ll have a top-of-the-line blog that sets your business for success. With that comes more visitors, more conversations and perhaps more revenue!
